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Frequently Asked Questions

How should I thaw TRUFRESH® Farm Raised Shrimp?
TRUFRESH® Shrimp is best cooked from frozen in one of the following ways:
Preferred method:

  1. Bring a large saucepan of water to a boil. Add sealed pouch of frozen shrimp and boil 5 minutes.
  2. Drain. Carefully cut off top of the pouch, pour shrimp and sauce over steamed rice or cooked pasta, and serve immediately.

Microwave Method:
Package directions were developed in a 900 watt microwave oven. Ovens vary; cooking time may need to be adjusted.

  1. Make a 4-inch slit on a flat side of plastic pouch. Put the pouch on a microwave-safe plate and microwave at high power for 2 minutes.
  2. CAREFULLY mix shrimp by lifting corners of pouch, and microwave on high power for 2 minutes more. Let stand in microwave 2 minutes.
  3. CAREFULLY pour shrimp and sauce over steamed rice or cooked pasta, and serve immediately.

Where can I buy TRUFRESH retail shrimp?
At local supermarkets throughout the Northeast listed here. Call your grocer and ask for TRUFRESH Shrimp if you do not see your grver listed.

What is TRUFRESH®?
TRUFRESH® ''Unique Fresh Freezing Method'' technology was developed to preserve the cellular structure of all meats and works especially well on fish and seafood that are normally known for their poor conventional freezing qualities. The TRUFRESH® method produces the quality of fresh with the safety and convenience of frozen.

How does it work?
The TRUFRESH® Unique Fresh Freezing Method entails the following:

  1. The vacuum packaged TRUFRESH® fish is immersed into our patented brine formulation.
  2. The fish freezes incredibly fast due to complex ice crystals forming in the brine at -40 degrees C., and dissolving at -38 degrees C., almost completely eliminating the formation of complex ice crystals in the muscle tissue cells of the fish.
  3. Traditional freezing methods form ice crystals in the fish, causing purge when thawed
  4. The TRUFRESH® Process retains the highest qualities of resilience, aroma, texture, color and taste.

How does my order arrive and how long does it usually take to get to me?
Your order will arrive by DHL Priority Overnight delivery service ONLY which is guaranteed to be delivered to most locations before 10:30 A.M. to most areas.* Your order will be packed exactly like we have been packing orders for the last 10 years that we send to the top restaurants in the nation for their testing and sampling needs. They will be in individually vacuum sealed pouches surrounded by foam and incased a cardboard box that has been lined in a heavy weight plastic liner inside with 3x4” Styrofoam surrounding all 6 sides of the interior of the box. We also include enough dry ice to keep your product frozen until it arrives at your place of delivery. Most packages will remain completely frozen for many hours past the 10:30 A.M. FEDEX guaranteed delivery time but we cannot guarantee anything past 10:30 A.M. as weather and climate cannot be determined nor planned for.

How is my order packed?
You can be sure that every order placed with us will arrive to your satisfaction. All portion orders are packed in a special cardboard box which sandwiches a special insulating foam core between the outer layers of cardboard to create the first layer of insulation. The boxes are then lined with a plastic bag to avoid possible contamination from other boxes during shipping and to cut down on dry ice sublimation (The change from solid to gas). They are then lined with a second layer of ¾'''' Styrofoam to further insulate the product inside and add a secondary insurance policy to your box.
We then provide up to 10lbs of dry ice per box to make sure your order is always frozen and in perfect condition when you receive it at your home. This package is then sent to you the fastest way possible, DHL Priority Overnight service guaranteed to be on your doorstep before 10:30 AM.!
(WARNING! DRY ICE! CAUTION! DO NOT TOUCH DRY ICE WITH YOUR BARE HANDS! Do not put in drinks, Do not eat. Do not touch skin. mouth or eyes. Do not put in air tight containers. Do not use or store in areas other than those which are open and well ventilated. Keep out of reach of children and dispose of properly in the original container! Please read the disclaimer in the box for more instructions on proper handling of Dry Ice!)

Where does your Salmon come from?
TRUFRESH® frozen Salmon comes from the cold, clean waters of Northern Norway (Nordland) approximately 300 nautical miles north of the Arctic Circle. This area of Norway is known for its pure waters and is an excellent area for the Salmon to grown and thrive in.

How should I thaw my SALMON products out?
Enclosed in every order there are handling instructions.
The preferred method for thawing TRUFRESH® SALMONproducts is:

  1. Make a small hole in each end of the plastic package that contains your product.
  2. In a pan or plate containing ice, place the frozen product on top of the ice and put the pan or plate in your refrigerator. This method usually takes 12 to 16 hours depending upon the temperature of your refrigerator.

The second method for thawing your product is:

  1. Make a small hole in each end of the plastic package that contains your product.
  2. Place the frozen product in your refrigerator. This method will usually take between 6 to 12 hours depending upon the temperature of your refrigerator.
  3. The third and least preferred method for thawing your product is:
  4. Place a pot or pan in your kitchen sink with cool running water, 45 to 50 degrees Fahrenheit. Make sure that the drain is open in your sink.
  5. DO NOT MAKE ANY HOLES IN THE PLASTIC PACKAGE THAT CONTAINS YOUR PRODUCT FOR THIS METHOD.
  6. Place the product in the pan or pot allowing the water in the pan or pot to overflow into the sink.
  7. This method usually take between 10 to 20 minutes depending upon how much product you are thawing and the size of your pan or pot.
  8. Remove your product from the package and COOK IMMEDIATELY.

Why does TRUFRESH® Salmon look “freezer burned”?
TRUFRESH® salmon DOES look different than conventionally frozen fish because it IS different than conventionally frozen fish, its better! The white “freezer burned” look that you see are the natural proteins of the salmon that are on the surface of the fish being frozen. Think of its color as a trademark of any Salmon being frozen by our process. Look for it and know it for the quality that comes with it. When your TRUFRESH® Salmon products thaw they will look just like fresh. Watch it bloom!

Do you offer other species besides Salmon?
UPDATE! We are now offering Farm Raised White Shrimp in our new retail marinade formulations in our online store in addition to all of our salmon products.

I would like to buy your product in quantity is it possible?
YES! It is possible that is our main line of business and the reason we can offer home delivery at such competitive prices. Please contact us at info@trufresh.com for more information.

Do I have to be home to receive my order?
No, but we prefer your order be put into frozen storage of some type as soon as possible to preserve the TRUFRESH® process. All orders are packed using dry ice, which should help extend the amount of time the product can be kept out of a frozen storage area. We always use a signature delivery confirmation on our orders. If you choose to waive the signature delivery option you assume all liability for this package if it becomes damaged in any way.

How long can I keep my TRUFRESH® frozen product in my home freezer?
All TRUFRESH® frozen products are stored in a –20 degree Fahrenheit storage facility before shipment. Most home frost-free freezers have a defrost cycle that we have verified may sometimes reach +40 degrees Fahrenheit! This above freezing temperature cycling is what keeps your freezer frost-free but is also what costs shelf life of certain products and also what increases the risk of freezer burn. We recommend keeping your TRUFRESH® frozen product in the original shipment container until you are ready to use the product. We recommend that the max shelf life in a frost-free freezer be kept to no more than one month. After which the frequent temperature cycling may damage and negate the TRUFRESH® freezing benefit and the product WILL taste different, as it has been technically conventionally refrozen. We highly recommend the use of a chest or upright freezer that is not frost-free.

Can I refreeze TRUFRESH® frozen product after it has been thawed?
We DO NOT recommend doing this as it negates the value of the TRUFRESH® freezing method from the product.