TRUFRESH® And PescanovaUSA Team Up To Expand Reach Of Seafood Products Across The U.S.
Strategic Alliance with PescanovaUSA Facilitates Increased Availability of TRUFRESH Products in Retail Outlets Nationwide
Suffield, CT and Coral Gables, FL (January 21, 2009) –TRUFRESH, purveyors of unique fresh frozen fish and shrimp, has teamed up with Coral Gables, Florida-based PescanovaUSA, a subsidiary of Pescanova, the world’s leading fishing company, in a sales and marketing collaboration. This relationship will aim to further the profile and reach of both companies and their high quality seafood products.
Together, TRUFRESH and PescanovaUSA will build distribution channels within the North American retail and food service markets. TRUFRESH has successfully offered its products to broad line food distributors and wholesalers nationwide for the past decade. PescanovaUSA products are available through major retail chains and supermarkets in the U.S. The growing popularity of TRUFRESH Salsa Verde and Lemon Herb Marinade Shrimp, the first retail product offered by TRUFRESH, spurred the move to make the TRUFRESH frozen shrimp more readily available to consumers throughout the United States.
“PescanovaUSA provides the highest quality seafood in the world, including the shrimp we use for our new retail line,” said Kevin Vandervoort, CEO of TRUFRESH. “While we’ve made inroads with our products throughout the Northeast, PescanovaUSA will support our strategy to continue our growth in the retail class of trade.”
The collaboration will aim to further the retail distribution of TRUFRESH shrimp, favored for their use of the patented TRUFRESH Unique Fresh Freezing Method, which retains the safety of frozen without compromising the highest qualities of fresh taste, resilience, aroma, texture and color. In addition, PescanovaUSA will look to benefit from the long-standing relationships that TRUFRESH maintains within the food service industry.
“TRUFRESH has well established ties in the food service industry enabling us to provide our products to an entirely new channel,” said Domingo Moreira, CEO of PescanovaUSA. “Restaurants, caterers and other food service professionals will now have access to the finest quality seafood in the world.”
For further information please visit www.trufresh.com and www.pescanovausa.com
